Market Share

We expect to get 3 % of the market in each targeted country, within the first two years and expect to reach 5 % of the market in five years.

Why we believe to get 3% of the market

This is based on the fact that in most countries, cigarette smoking in public places, such as in restaurants, nightclubs, airplanes, airports, buses, trains, transport terminals, stadiums and even in work places, is strictly forbidden. Further we believe that people tend to spend more time inside a building than outside.

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